is a Canadian business executive who has worked as a leader in the creative community and public sector for the past seventeen years. Throughout his career, Jeff has exhibited an ongoing commitment to building stronger and vibrant communities across the country using his vast creative entrepreneurship expertise. Most recently, Melanson served as the President and CEO of the world renowned Toronto Symphony Orchestra (TSO), which is currently the orchestra in residence at Roy Thomson Hall in downtown Toronto.
As leader of the historic Canadian institution, Jeff played a key role in increasing attendance to well over 250,000 with 23,000 first-time attendees during the 2015-2016 TSO season. As part of the marketing initiative, Jeff also launched and co-hosted Sunday Night with TSO radio show, which is the most listened to radio show in its time slot.
Before living and working in Toronto, Melanson resided in Banff, Alberta; a picturesque city located in the Rocky Mountain region of Canada. While living in Banff, Jeff served as President of The Banff Centre, the world’s largest creativity incubator serving a local and international pool of 4,000 artists, 2,000 mathematicians, 2,000 business leaders and over 20,000 conference participants. While working at the Banff Centre, Jeff also oversaw the operating budget of $60 million per year and managed the centre’s large staff of 574 full-time employees. As the leader of the The Banff Centre, he was also responsible for the creation of the Peter Lougheed Leadership Institute.
Before working in the Canadian cultural and fine arts community, Jeff attended post-secondary school at University of Manitoba, where he earned his Bachelors of Music Degree in 1997. From there, Jeff went on to attain his Master’s Degree in Business Administration from Wilfrid Laurier University in Waterloo, Ontario in 1999.
Jeff’s first job following his education was at The Royal Conservatory of Music’s Community School in downtown Toronto where he served as the Assistant Dean and then Dean. At the Royal Conservatory of Music some of Jeff’s responsibilities included, strategic planning, corporate fundraising, business development, co-ordination of academic programming, curriculum development, financial planning, and faculty reviews.
Following his service at the Royal Conservatory of Music, Jeff went on to serve as Executive Director of The National Ballet School In late 2006. Jeff also managed the school’s annual $22 million budget in addition to the strategic management, board governance, fundraising, marketing/development, and new product/service development.
Melanson is a frequent guest lecturer on arts management to arts students and MBA classes from universities across North America and around the world, and was the first arts leader to be appointed one of Canada’s Top 40 Under 40™ for 2009. In 2010, Melanson was named Wilfrid Laurier University’s MBA Alumnus of the Year. In November 2010, Melanson was appointed special advisor on arts and culture to the mayor of Toronto.